Cashing in on aspirations to tap the limitless potential of the World Wide Web, Internet training coaches who offer a multitude of courses on online marketing are rising in popularity. Although such courses may be gaining popularity among Singaporeans, especially since the value proposition is that a successful person is giving away secrets of success, SMU Associate Professor of Marketing (Education)  Seshan Ramaswami advises prospective clients to critically assess the objectives of the workshops. "You do have to question why the course instructors might do that, why they would fritter away their own hard-earned advantages in the marketplace and generate competition," he said.