SMU Adjunct Professor Willem Smit and IMD President Dominique Turpin analysed at the Chief Marketing Officers (CMO) Circle Conference, which sought to find out how CMOs deal with uncertainty and create growth opportunities for a challenging 2013. They noted that the current marketing issues of CMOs seem to fall into three categories —”react,” “influence” and “anticipate” — and that they see change as a great opportunity, also for 2013 and beyond.
The Jakarta Post