Global companies, including Microsoft, are interested in technologies that SMU is developing to collect data efficiency from cell phone users. SMU Assistant Professor of Information Systems Rajesh Krishna Balan, who heads the LiveLabs Urban Lifestyle Innovation Platform, said that few organisations have been able to collect detailed data simultaneously and accurately from mobile subscribers. He said: “We’re collecting very fine-grained data that is very accurate up to 1m of where a user is. We're using all the components in the phones and later tablets such as Wi-Fi chips, accelerometers and gyroscopes.” His team of about 15 researchers took about eight months last year to develop the key components of this project, and 100 SMU students have signed up for it.
Source
The Straits Times