SMU business graduate Daniel Lim and NUS real-estate graduate Benjamin Han started Reebonz in 2009 which has grown to become Singapore's best-known designer discount site. In addition to luxury bags, Reebonz has expanded its business to include kidswear, beauty products, homeware and travel deals. In January, Reebonz opened an 11,000 sq ft showroom called VIP Lounge, where members of the site can drop in to see and touch the goods before making their purchases online.
Source
The Straits Times
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