Making his mark

Associate Professor Seshan Ramaswami, who teaches marketing education at SMU, is not sure that Marks & Spencer has enough appeal ?to be a strong anchor tenant in the relatively quiet Wheelock Place?, where it has taken the space vacated by Borders bookshop. However, he says the 'trendy new space and ambience' of the new store, can help the retailer ?shake off its stodgy, old-fashioned image?.