Get ready to spend more, Singapore. At least 12 brands and stores are making their debuts in Orchard Road this year and next. SMU Associate Professor of Marketing Seshan Ramaswami commented that location is crucial to a new-to-market brand. ?Where it is located in the city can help to define or enhance the image of the brand. The company the brand keeps is important too, as that determines the kind of shoppers it will attract.?
The Straits Times