DBS Bank is extending a scheme that allows branch managers to tailor services to the needs of their particular communities, much as a business owner would do. Activities on offer differ from branch to branch and range from a simple tea session to an investment seminar. The idea was piloted in eight POSB and four DBS branches at the end of 2010 and has generated encouraging sales figures. Last year, DBS Bank came out tops in the banking sector, according to an annual customer satisfaction survey conducted by SMU.
The Straits Times
