Brand Value – What does it all mean?
There is now mounting awareness that brands, or rather intangible assets play an important role in generating and sustaining the financial…
President’s State of the University Address 2021
SMU President Professor Lily Kong gave her third annual President’s State of the University Address in a hybrid event on 24 September 2021, with…
Bynd Artisan: A Retail Luxury Brand’s Journey of Innovation and Transformation
In May 2020, Winnie Chan and James Quan, the co-founders of Bynd Artisan (Bynd), a Singapore-based atelier that sold premium paper and leather goods…