Singapore, 8 June 2023 (Thursday) - SMU Academy, the professional training arm of Singapore Management University (SMU), has partnered with TechFin Consulting (TechFin) to launch two specialised one-day programmes aimed at equipping professionals in the startup, tech and fintech sectors with marketing skills and know-how, to meet the evolving demands within their industries.

Titled ‘Effective Public Relations and Marketing for Startups’ and ‘Tech and Fintech Marketing: The Right Strategies for Success’, the accelerated programmes will expose participants to cutting-edge strategies, tools and techniques utilised by leading brands, with a specific focus on the unique environment and dynamics of the tech, fintech and startup industries.

The courses are timely, given the Singapore Ministry of Manpower’s recent report on annual job vacancies for 2022. According to the report, ‘commercial and marketing sales executive’ is the top PMET position that remained unfilled for at least six months. It also highlighted a concerning trend, quoting ‘lack of necessary specialised skills’ as one of the top reasons (34.1%) why PMET roles remained vacant. As companies adapt to evolving consumer behaviours and saturated market conditions, it has become imperative for professionals to acquire and expand their skill-sets to keep abreast of new customers engagement and branding strategies.

Jack Lim, Executive Director of SMU Academy, said, “We are thrilled to embark on the launch of these programmes in partnership with TechFin, fulfilling Singapore's insatiable appetite for a skilled workforce. Our mission is clear: to equip professionals with unparalleled expertise and best practices, empowering them to excel across various industries. As technology, fintech, and entrepreneurship continue to flourish, these specialised courses will empower professionals to hone their know-how in PR, marketing and branding, and are suited for those who wish to reskill or upskill.”

Shaun Lai, Head of Programs at TechFin, added, “The collaboration with SMU Academy allows us to deliver these specialised courses that address the specific needs of Tech, FinTech and Start-Ups in areas like public relations and marketing. These courses serve as a unique platform for participants to network, exchange ideas, and gain actionable strategies to excel in their respective fields or venture into tech, fintech industries and startups.”

The above-mentioned courses are open to professionals from diverse industries who seek to broaden their knowledge and stay competitive in the rapidly evolving tech, fintech and start-up landscape. Upon successful completion, participants will receive a digital certificate of completion issued by SMU. The fees for each of the programme range from as low as S$124. As part of the SkillsFuture Singapore Programme, the programme is eligible for SSG Funding and Singapore Citizens can utilise their Skillsfuture Credits and PSEA.  

Visit SMU Academy’s website to register and find out more about the course on: Effective Public Relations and Marketing for Startups and Tech and FinTech Marketing.

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Enclosures:

• Annex 1 -   Job Vacancy Survey, Manpower Research & Statistics Department, Ministry of Manpower
• Annex 2 -   About the trainers