SMU study: Protecting customer interests through anti-fraud measures, Local consumer satisfaction with banks reach record high

The SMU Institute of Service Excellence (ISE) released the Finance and Insurance industry sectors’ findings from the Customer Satisfaction Index of Singapore (CSISG) 2022 national study on Tuesday (Apr 11). The latest results showed that customer satisfaction with the finance sector in the Republic has increased amid steps by banks to boost their online banking security, while there is less interest in newcomer digital banks. The study found that customer perceptions of quality were driven by considerations of whether banks had their best interests at heart, and whether products and services were available when they wanted them. ISE Executive Director Neeta Lachmandas said that steps recently taken by financial institutions to boost digital banking security have resulted in positive sentiment among customers. However, she noted that as disruptions to banking services still occur from time to time, the industry must ensure that they have the capacity to protect the customers’ interests.

Source
Lianhe Zaobao