Muhammad Asyraf Jamil’s determination to succeed is not only for his own good but it is also driven by his desire to help other students achieve academic progress. Mr Asyraf successfully achieved the highest distinction Summa Cum Laude with a Bachelor of Social Science (Sociology and Political Science), after four years of studying at SMU. He shared what sparked his interest in market research, how having a strong family support enabled him to focus on his studies, as well as how his experience at SMU challenged him to step out of his comfort zone during seminars and discussions with classmates and professors.