SMU alumna Rachel Hoe is a Director at Royal Insignia. She shared that she studied business at SMU and was bumming around for a month after graduating when her dad suggested she help at their family-run business for a month. That month became nine years. Her earlier reluctance stemmed from familiarity as growing up in the  family business meant that gemstones and fine gold did not have the same shine for her as it did for other girls. "But after joining, I realised the historical significance of what we do," she said.