In a commentary, SMU Lee Kong Chian Professor of Marketing and Director of the SMU Retail Centre of Excellence Kapil Tuli noted that while the retail sector has seen significant upheaval in the last year, a number of retailers aren’t just surviving, but thriving. He explained how these retailers see beyond technology and focus on translating technology into meaningful benefits for their customers in five critical ways. He had also cited research by the SMU Retail Centre of Excellence with local retailer IUIGA which documented the benefits of an omni-channel approach. IUIGA saw its sales increase after opening its pop-up outlet at the SingPost centre in May 2018.