SMU alumnus John Cheng is the third-generation business owner of Singapore's only sugar manufacturer Cheng Yew Heng. He shares his story of how he reinvented his family business and why he founded Innovate 360 – Singapore’s first incubator for business in food manufacturing, food technology, agriculture and aquaculture. Mr Cheng had also set up the SMU Business Families Alumni Group in 2015, which provides a platform for members, numbering nearly 150 from different industries, to network and explore collaborations.