SMU and UOB have set up a scholarship to deepen the data skillsets among Singapore’s pipeline of talent. This is the first full-tuition scholarship in Singapore to support top students in an accounting and data analytics tertiary programme. The UOB and SMU’s scholars will undergo SMU’s Master of Science in Accounting (Data and Analytics), or MSA, programme without worrying about its financial costs. In addition, they will also be able to deepen their skills and expertise through a 12-week internship programme at UOB. SMU is the first and only tertiary institution in Asia to offer further specialist study in data and analytics through its MSA programme.