Since joining Branded Lifestyle – an Asian-based fashion retailer – three and a half years ago, SMU alumnus Edwin Chong has lived in at least six places – China, Taiwan, South Korea, Hong Kong, Singapore and Malaysia. After a nine-month management programme while completing his Masters of IT in Business (Analytics) at SMU, Mr Chong joined the company where he is responsible for corporate projects related to data analytics and customer relations management at the company. “Conducting business with people from so many countries has helped him build connections which comes in handy when planning cross-country training programmes,” said Mr Chong.