SMU accountancy and business management undergraduate Miss Janice Chiang interned at Coastal Bamboo and Coir Development Company – a subsidiary of Build Africa Industry and a social enterprise that aims to get African villages to be self-sufficient by developing their capabilities to produce consumer goods for a wider market. As the company's partner village was also exploring the possibility of eco-tourism, Miss Chiang visited neighbouring villages that had begun eco-tourism projects to learn about their models. She collected data about the resources available to the partner village and crafted questions and issues to discuss with the village leaders before meeting with them. With the information she gathered, she developed and presented an eco-tourism plan to the villagers with her co-workers, complete with suggestions and input from the villagers themselves.