SMU alumnus Su Jia Xian has been collecting, talking and writing about watches since he was 12. The Japanese edition of Chronos watch magazine in 2014 included him in "Who's Who of the World's Watch Persons", a list of 100 notable personalities in the global watch industry. Jia Xian, who graduated with a double degree in Economics and Business Management now, has his own blog, Watches By SJ, which ranks in the world's top 10 websites in the English language.