Designing flower bouquets based on personality

A year ago, SMU Business Management undergraduate Magdelene Lim set up her online business , Florals by M, which sells unique and handcrafted flower bouquets. Magdelene designs each bouquet based on her customers’ personality and preferences, reflecting themes ranging from stylish and modern to elegant and graceful by using flowers of different types and colours. She started the business as she felt that bouquets available on the market were overly expensive, not unique and not to her liking. She also believes that her business has seen success so far due to her use of social media such as Instagram to gain exposure.