The Institute of Service Excellence at SMU (ISES) found that customer satisfaction levels in Singapore last year were at their highest since 2007 with an overall score of 71.1 out of 100, thanks to higher points for the healthcare and finance and insurance sectors. ISES Director Caroline Lim said that the continued improvement is a positive indicator for Singapore's service competitiveness on the world stage. She added that similar studies in other countries have shown that Singapore is not far behind economies with a traditionally strong service culture, such as South Korea.