On the key findings of the recently released Customer Satisfaction Index of Singapore 2014 Q2 results, which highlighted the importance of student support services, Institute of Service Excellence at SMU (ISES) Academic Director Assistant Professor Marcus Lee said: “It is in the interest of tertiary institutions to provide support and help to their students and to do it well. Graduating students and alumni are the institutions’ most convincing brand ambassadors.” Additionally, ISES Director Caroline Lim said: “As job opportunities become less optimistic and Singapore’s economic outlook becomes less favourable for new graduates, tertiary students are increasingly concerned about ensuring that what they are studying will be relevant to prospective employers and the industry. Students will need support outside the classroom to make sure they enter working life well prepared beyond their academic qualifications.” At SMU, the Mrs Wong Kwok Leong Student Wellness Centre is dedicated to providing students with quality mental health support. SMU believes in what it terms a “needs-blind” admission policy, where no deserving student will be deprived of an education because of financial hardship. It offers grants, bursaries, loans and scholarships to needy students, so that they can focus on their studies and enjoy an enriching educational journey. Additionally, SMU's Dato’ Kho Hui Meng Career Centre works with students to develop career-preparation and career-management strategies. To help prepare students for their entry into the workforce, the centre organises workshops covering topics such as social etiquette and personal branding.