SMU has settled both its creative and media pitch. The local university appointed Wild Advertising & Marketing as its creative agency of record for two years while ZenithOptimedia has bagged the media account. The agencies were both appointed following a pitching process. The advertising direction will be to “reinforce SMU’s transformative undergraduate education in an increasingly competitive market, and position the University as a model of innovative learning and research excellence”, said the University in a press statement. “SMU is on the cusp of an exciting new decade as a game-changer in the tertiary education landscape. We found in Wild a creative partner who understands who we are and where we’re headed, and have the agility and commitment to help us achieve our objectives,” said SMU Vice President, Corporate Communications and Marketing, Alan Goh.