Sparkline joins Google-IDA data analytics programme

SMU's Institute of Innovation and Entrepreneurship guest lecturer and Sparkline managing partner Vinoaj Vijeyakumaar will be training fresh graduates in data analytics skills as part of the Google-Infocomm Development Authority (IDA) capacity-building 'Squared Data Programme' that was announced in February. Topics will focus on real customer needs such as increasing marketing effectiveness and improving customer relationships.