SMU President Professor Arnoud De Meyer launched the book, The Silk Road Discovered, on Monday. The book is co-authored by Singapore-based business veteran Girija Pande, the Washington DC-based research consultancy China India Institute chairman Anil K. Gupta, and the institute's managing partner Haiyan Wang. The 269-page publication talks about how Indian and Chinese companies are becoming globally stronger by winning in each other’s markets.