Singapore’s customer satisfaction reaches record high

On 28 March 2014, the Institute of Service Excellence at SMU released the 2013 full-year results for the Customer Satisfaction Index of Singapore (CSISG), alongside the announcement of results for the Finance & Insurance, and Healthcare sectors for the fourth quarter of 2013. The annually computed national satisfaction index rose for the third consecutive year to 70.7-points (on a 0 to 100 scale), a 0.71-point (+1.0%) increase from 2012. This represents a record high since the CSISG started tracking Singapore’s customer satisfaction levels in 2007. The improvement in national customer satisfaction was due to significant gains in the Food & Beverage, Info-Communications, Transport & Logistics, Private Education, Public Education, Retail, and Tourism sectors. For Q4, the two measured sectors of Finance & Insurance and Healthcare registered declines in satisfaction.

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