“Mass customisation” of products key focus at Channel NewsAsia’s Luminary Forum

SMU President Professor Arnoud De Meyer said: "Singapore companies are still thinking too much in terms of efficiency, trying to provide a standardised, simplified product and don't think enough about ‘What can I do to really understand what the individual customer really wants?’. Yet the techniques exist." He was speaking as part of a panel of experts at Channel NewsAsia's Luminary Leadership Forum held on Tuesday.