In the latest Customer Satisfaction Index of Singapore (CSISG) for the education sector released earlier this month, the three public universities – SMU, NUS and NTU – saw improved satisfaction levels of their “customers” – the fee-paying students. Likewise, student satisfaction also improved for most of the polytechnics and ITEs. The index is compiled by the Institute of Service Excellence at SMU (ISES). Respondents were asked to rate campus facilities, teaching standards, suitability of course, relevance to the job market, financial support, counselling and IT infrastructure. Commenting on the results, ISES Academic Director and SMU Assistant Professor of Marketing (Practice) Marcus Lee said: “Students from different educational institutions care about different things. Administrators should consider paying attention to aspects of the student experience that most strongly impact students’ perception of quality.”