According to the latest Customer Satisfaction Index of Singapore (CSISG) on the transport and logistics sector, budget airlines only had to lower prices by an average of 11.9 per cent this year to win travellers over for future trips, compared to 17.1 per cent last year. The findings, released by the Institute of Service Excellence at SMU, also noted that respondents had expressed higher repurchase intentions for budget airlines, which suggested increased customer loyalty. Beyond price, consumers also pointed to a number of other factors that affect their perception of budget airlines and who they choose to fly with. These included frequent updates on promotions, reward schemes and even whether a website’s booking system is user-friendly.