"Their greatest disability is our apathy" is the tagline for the six-week campaign launched by the Disabled People’s Association (DPA), which starts next Monday. Not only will posters be put up in trains, MRT stations and bus stops, the campaign will also feature a short video of 21-year-old SMU undergraduate and Paralympic swimmer Yip Pin Xiu going about her daily routine. The clip, which will be shown on social media sites such as YouTube and in cinemas, ends with her getting obstructed by a car at a barrier-free access ramp. Ms Yip, who was born with muscular dystrophy, said that one common problem for the disabled is crowded lifts.