A survey by The Straits Times revealed that Singaporeans hold high respect towards entrepreneurs and service staff as they recognise the hard work required for such jobs. Associate Dean of the SMU School of Economics and Professor of Economics, Hoon Hian Teck, said that those who dare to take the plunge should be celebrated, as innovative start-ups will be a key job generator in the future. The survey also found that respondents value service jobs over the white-collar jobs, and that Singaporeans are not averse to working in blue-collar jobs if the pay is right.