SMU’s Marketing Club, Smarketing, has forged a partnership with Chief Marketing Officer (CMO) Council’s Asia-Pacific branch to organise a marketing mentorship programme for its marketing cohort. Over ten chief marketing officers from the region, with over 100 years of collective experience, are participating in this pilot program.  SMU Adjunct Faculty and faculty advisor for the programme Willem Smit said: “The marketing mentorship programme with the CMO Council is a unique experience for final year marketing students to be mentored by a chief marketing officer of a reputed company over the course of one year. The programme will help mentees gain industry insights, first-hand knowledge and experiences, and build relationships – helping them to set career and life goals paving their path with better certainty and clarity.”