SMU Senior Lecturer of Strategic Management, Pamela Lim, shared her thoughts and personal experiences as a mother and educator. At SMU, she is known as a relentless innovator who deploys technology to solve problems. Every semester, she dabbles in a new project, often self-financed. In 2006, she offered a Toyota Altis car online to the lowest bidder to study online bidding behaviour as a social experiment. She also picks at least one hungry student-entrepreneur to mentor each term. So far, she has helped more than 80 students start businesses in Singapore and two to prepare for listing.