SMU welcomes 24-12’s Jon Yongfook, currently the founder and tech director of software company 24-12, as a business mentor to startups at SMU. In a recent blog post, Yongfook shared that “SMU is an educational institution and takes no financial stake in startups participating in its incubator programme, although individual mentors like myself can opt to invest for small amounts of equity. This means founders enjoy a great sense of freedom and ownership which – in the early stages of market discovery and pivoting business models – is of critical importance.”