There is a growing number of young Singaporeans who are turning their backs on the material joys of the long-cherished "Singapore Dream," summed up as the "Five C's" - cash, car, credit card, condominium and country club membership - to do what they enjoy, even at much lower pay. SMU Assistant Professor of Sociology Chung Wai Keung said: "The institutional set up of Singapore makes it remain a more materialistic society, when the government always puts economic growth, and therefore materialistic achievement, as a first priority. When the foundation of Singapore society is getting more secure, the younger generation can afford to make decisions different from the mainstream."