Under the contract with the Singapore Sports Council (SSC), the commercial operator may sell the naming rights to individual facilities within the Sports Hub, except for the National Stadium. However, any sale of naming rights within the Sports Hub is still subject to SSC's consent. The aim is to strike a balance between preserving the character of Singapore's national icons and allowing sports to benefit from corporate sponsorship. Acting Minister for Culture, Community and Youth Lawrence Wong said this in Parliament on Wednesday in response to questions from SMU Assistant Professor of Law and NMP Eugene Tan on the policy on naming rights. On whether a local bank is in discussions with the sports operator on the naming rights, Mr Wong said that any interested party can approach the Sports Hub operator to highlight its interest in a sponsorship deal with naming rights for a particular facility.