How to make a social media investment pay off

SMU Assistant Professor of Corporate Communication (Education) Michael Netzley commented on whether SMEs should invest in social media. He said that while tapping on social media can be beneficial, SMEs should devise a strategy according to their objectives. They should ensure that they can achieve search engine optimisation and update their content regularly to gain traction with netizens. They should also have workers who are familiar with operations representing the company.