Should SMEs invest in social media platforms? Is it always expensive? In this fortnightly column of “Engage SMU profs”, LKCSB Assistant Professor of Corporate Communication (Education) Michael Netzley encouraged SMEs to invest in social media by first focusing on Search Engine Optimization (SEO), generating rich content that delivers stories to interest online readers, and developing good customer service.
The Business Times © SPH Media Limited. Permission required for reproduction.
BT_20120731_1.pdf640.68 KB