A business that was built on a cellphone

‘Dry Bath' inventor Ludwick Marishane may be just 22 years old, but companies all over the world are clamouring for orders of his innovative bath-substituting cream, Dry Bath. After e-mailing his business plan to 80 venture capital funds to ask for R1m in funding and getting turned down repeatedly, he realised that business competitions were the easiest way to raise funding, without giving up an interest in the business and while getting free exposure and validation. In 2010, he won the Audience's Choice and the Most Promising Entrepreneur Award in the Singapore Management University 6th Lee Kuan Yew Global Business Plan Competition.