Cut energy demand to meet shortage

Between April 2010 and March 2011, the world was struck by three Black Swan events involving Mexico, Japan and Mena, resulting in a reduction of the world's supply of cheap energy and inability to meet the world's rising demand. The only serious option left would be a conscious and organised effort to reduce demand and start culling activities and sectors that cannot be sustained when oil price rises. Part of this article was based on a research project supported and funded by the International Trading Institute at SMU.