Swift changes and rising competition ? for both talent and patrons ? means many in the Food & Beverage (F&B) industry find it more of a challenge to satisfy customers. Still, the F&B sector's latest Customer Satisfaction Index of Singapore (CSISG) score, announced by the Institute of Service Excellence (ISES) at the Singapore Management University (SMU) last week, was a tenth of a point higher than last year. Performance, however, was uneven, says ISES director Caroline Lim. Ms Lim notes that Singaporeans are now ?more well-travelled and exposed to diverse culinary experiences and world-class restaurants? and thus have higher demands for F&B players to meet.