Many popular local blogshops are raking in millions. Her Velvet Vase didn't know how popular they were until the first flea market they had at SMU in 2007. Singapore-based luxury-for-less online retailer Reebonz, launched last March, currently has almost 500,000 registered members and is co-founded by Daniel Lim and Benjamin Han [both of whom had then just graduated from SMU and NUS respectively].