Fredrik Haren, one of the most talked-about names in the field of creativity, spoke at SMU on creativity in a world that is changing at a swift and furious pace and where traditional knowledge is fast losing its value. The founder of Sweden's leading creativity company The Interesting Organisation, Fredrik Haren is the author of seven books and his book ?The Idea Book? was recently included in ?The 100 Best Business Books of All Time.? He also gave tips on how to raise creativity levels.
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